Alpha Foods brought me on for their brand refresh campaign to create photography that feels inviting, cheeky, and fun - just like their voice. The goal was to connect directly with their audience: busy millennials juggling family schedules, cutting back on meat, and looking for easy, delicious options.

We leaned into bold product colors, cast real and relatable models, and crafted imagery that strikes a balance between approachable and playful. The photos now live across emails, ads, and print, bringing their refreshed brand to life with vibrant commercial brand photography.