Commercial product and campaign photography for SAXX’s 2023 Evergreen “Treat Your Top Drawer” campaign. The goal was to create versatile product photography suitable across platforms and seasons, balancing elevated visuals with an approachable, cheeky vibe.

Building on existing studio and lifestyle imagery, I staged home-inspired scenes- getting ready for a night out, morning afters, and laundry day- to evoke familiarity while showcasing the products. By leaning into SAXX’s high-flash style and incorporating diverse textures and props, the images bring the brand’s personality to life.

The campaign images were featured internationally, OOH in NYC, in Macy’s stores across the U.S., Hudson’s Bay in Toronto, and across SAXX’s emails, social media, and homepage- setting the direction for off-figure photography in future campaigns.